IQOS ILUMA PRIME, a revolutionary bladeless device with SMARTCORE INDUCTION SYSTEMTM technology, offers a clean, simple and enjoyable smoking experience. It is available in four different colors and is fully customizable. IQOS Iluma Prime is a tobacco heating system by Philip Morris, the so-called “IQOS 4”. The new generation has brought to the well-known brand a new technology for heating tobacco, an unmistakable design and special TEREA sticks that will open a new tobacco flavor that is unique to every smoker. Note: The IQOS ILUMA is designed for use with dedicated IQOS ILUMA tobacco only. Do not use dedicated IQOS ILUMA and IQOS ILUMA cigarettes with earlier IQOS devices (IQOS 3 DUO and other earlier models) and smoking sticks designed for them, as this may damage your device.